Our philosophy



Quality is our top priority. We are proud to value quality in everything we do. We want to go against the throwaway trend toys. That is why all our products are produced with carefully selected materials of the highest quality. So they can become personal little treasures that will last and be loved and cherished generation after generation.


With making toys and decorations for children comes great responsibility. We put high demands on our suppliers and on the production to ensure we comply with current safety standards. When you buy any of our products you can always be certain it has been manufactured and tested according to current European regulations and standards.


Design is our passion. Our design is timeless and playful with a focus on functionality. With lively colours and soft pastels, innovative and exciting patterns and shapes we have everything needed to create a stylish and happy kid´s room ready for some fun. We are also known for our beautiful and stylish packaging making our products lovely gifts, equally fun to give and to get.

So get creative! We hope you will be inspired.


Our most important task is to design and develop products that encourage childrens` imagination and desire to play. A child's imagination knows few boundaries and fuelling it is one of the most important thing we can do. Childrens` ability to create their own magic world is our greatest source of inspiration and we have many small young reviewers that test and approve our products. Childrens` smile and laughter while playing with our toys is the best recognition we can ever get.

It’s not a coincidence that we started to design toys, since we have been and always will be playful and young at heart!

Calle & Eva Eliasson, founders of JaBaDaBaDo