Safety & Sustainability


We manufacture most of our products in Asia, particularly in China. We work with about twenty factories and visit our manufacturers continuously, to ensure they follow our environmental, social and safety requirements. Most of our suppliers have been with us since the very start and we have a close cooperation with them. When you buy our products, you can always be certain they have been manufactured, tested and approved in accordance with prevailing safety standards in Europe.


The letters “CE” appear on many products traded within EU. They signify that products sold in the EU have been assessed to meet high safety, health, and environmental protection requirements. In order for a toy to be approved it should be tested and labelled with a CE mark. This means that the toy complies with EN71-1, 2,3.

We follow all the safety standards including rules for small parts, risk of crushing, choking hazards, dyes, flame resistance, chemical agents, phthalates, metals like lead, cadmium etc. 

Note that the CE marking is for toys only. In our range, there are several children’s products apart from toys, such as interior decoration products, furniture, wooden mobiles etcetera. Do not be worried if you don’t see a CE marking on these products, it is the way it should be. The material and colours of these products are still tested and they contain only approved substances.


We ensure that our products are always 100% PVC-free.

Bisphenol A (BPA)

Bisphenol A (BPA) is a chemical that is used to manufacture plastics . BPA has been under international criticism due to possible health effects. By EU regulation it is prohibited in baby bottles. It’s guaranteed that none of our products contain BPA.

We have a close cooperation with the Swedish Consumer Agency. They support us with information when we develop our products, so we can be sure that all our products follow current standards concerning product safety. We are also a member of the Swedish Toy Association “Leksaksbranschen”. They inform about new and upcoming regulations and requirements. The authorities that verify the safety of toys in Sweden are the Swedish Consumer Agency, the Swedish Electrical Safety Agency and the Swedish Chemicals Agency.

If you want more information about the work of the authorities, you can visit their websites to learn more about toy safety.

If you have any further questions, please contact us.